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Velvet Enchantment (True Velvet Lip Colour)
True Velvet Lip Colour bullet close-up, with text demonstrating it's benefits: Lucious, three dimensional, velvet. 10-hour proven wear. Creamy, highly pigmented, long wearing. In shade Enchantment.
Velvet Enchantment (True Velvet Lip Colour)
Velvet Enchantment (True Velvet Lip Colour)
Velvet Enchantment (True Velvet Lip Colour)
Velvet Enchantment (True Velvet Lip Colour)
Velvet Enchantment (True Velvet Lip Colour)
Velvet Enchantment (True Velvet Lip Colour)
Velvet Enchantment (True Velvet Lip Colour)
Velvet Enchantment (True Velvet Lip Colour)

True Velvet Lip Colour Velvet Enchantment

Velvet Enchantment

True Velvet Lip Colour Velvet Enchantment

Velvet Enchantment

4.9
Rated 4.9 out of 5 stars
4.9 Stars (1,149 Reviews)

Soft, rose red

The ultimate highly pigmented, velvet matte lipstick with a luxuriously subtle, three-dimensional sheen.

Product and Shade Description

Product and Shade Description

Dress lips in True Velvet Lip Colour, a decadently rich and indulgently matte lipstick that looks exactly like velvet. Soft, plush and luxurious, with a delicate, dimensional sheen.

One swipe saturates lips in creamy, highly pigmented colour with up to 10 hours of wear*. This is the matte that never feels flat - just light, non-drying and comfortable on your lips.

WHAT ARE THE BENEFITS?

  • Velvet matte lipstick with a subtle sheen for a 3D effect.

  • Rich pigment sets for up to 10 hours of wear.

  • Keeps lips smooth, hydrated and comfortable. 

  • Pairs beautifully with Enhance and Define Lip Pencils for the full velvet lip experience.

WHY LISA CREATED IT

“I once dreamt about a lipstick with a velvet fabric bullet, so set out to achieve just that. True Velvet has a velvet texture cast within the bullet itself. It’s so intense and visually exciting… It truly has to be seen to be believed.”

* Clinically tested for up to 10-hour long wear.


NET WT. 3.5g / 0.12oz

HOW TO USE

HOW TO USE

  1. Start by applying Enhance and Define Lip Pencil in the shade that matches your True Velvet Lip Colour. There’s a lip liner counterpart for every colour!
  2. Apply True Velvet Lip Colour straight from the bullet or use a lip brush. Lisa’s No. 20 Lip Brush is perfect. Lisa recommends “a one-swipe graphic lip statement or pat on gently for a subtle, painterly lip stain”. 
  3. Take your time to press it into the lips. Build up in thin layers as desired.
  4. Finish by redefining the lip line with your lip pencil to sculpt, emphasise and enhance your natural shape.

AWARD WINNING

AWARD WINNING

Best Travel Makeup - Condenast Traveller Best of Beauty Awards 2024

Best of Beauty - ALLURE Best of Beauty Awards 2024

Lips & Nails - Skincare Anarchy Top Picks 2025

Top 10 Best Lip - ELLE UK Best of Beauty Awards 2026


INGREDIENTS

INGREDIENTS

Velvet Blush - Velvet Affair - Velvet Dragon - Velvet Carnival - Velvet Ribbon

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · DICALCIUM PHOSPHATE · STEARALKONIUM BENTONITE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · MICA · MAY CONTAIN/ PEUT CONTENIR [(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491· CI 77492) · RED 6 (CI 15850) · RED 7 LAKE (CI 15850) · RED 28 LAKE (CI 45410) · BLUE 1 LAKE (CI 42090) · YELLOW 5 LAKE (CI 19140) · YELLOW 6 LAKE (CI 15985)].

Velvet Muse - Velvet Fawn

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · STEARALKONIUM BENTONITE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · DICALCIUM PHOSPHATE · MICA · TIN OXIDE · MAY CONTAIN/ PEUT CONTENIR [(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491· CI 77492) · RED 6 (CI 15850) · RED 7 LAKE (CI 15850) · RED 28 LAKE (CI 45410) · YELLOW 5 LAKE (CI 19140) · BLUE 1 LAKE (CI 42090)].

Velvet Jazz

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · DICALCIUM PHOSPHATE · STEARALKONIUM BENTONITE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · MICA · MAY CONTAIN/ PEUT CONTENIR [(+/-): IRON OXIDES (CI 77491) · RED 6 (CI 15850) · RED 7 LAKE (CI 15850) · RED 28 LAKE (CI 45410) · YELLOW 5 LAKE (CI 19140) · BLUE 1 LAKE (CI 42090)].

Velvet Blush Lightly

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · DICALCIUM PHOSPHATE · STEARALKONIUM BENTONITE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · MICA · MAY CONTAIN/ PEUT CONTENIR [(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491· CI 77492) · RED 7 LAKE (CI 15850) · RED 28 LAKE (CI 45410) · BLUE 1 LAKE (CI 42090) · YELLOW 5 LAKE (CI 19140)].

Velvet Rain - Velvet Sorcery

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · DICALCIUM PHOSPHATE · STEARALKONIUM BENTONITE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE · MICA .MAY CONTAIN/ PEUT CONTENIR
[(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491 · CI 77492) · RED 6 (CI 15850) · RED 7 LAKE (CI 15850) · YELLOW 5 LAKE (CI 19140) ·

Velvet Enchantment

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · STEARALKONIUM BENTONITE · DICALCIUM PHOSPHATE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE · MICA · TIN OXIDE.
MAY CONTAIN/
PEUT CONTENIR
[(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491 · CI 77492) · RED 6 (CI 15850) · RED 7 LAKE (CI 15850) · RED 28 LAKE (CI 45410) · YELLOW 5 LAKE (CI 19140) · YELLOW 6 LAKE (CI 15985) · BLUE 1 LAKE (CI 42090)].

Velvet Pompadour

OCTYLDODECANOL · POLYBUTENE · PENTAERYTHRITYL TETRAISOSTEARATE · DIISOSTEARYL MALATE · MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA) · POLYETHYLENE · CAPRYLIC/CAPRIC TRIGLYCERIDE · HYDROGENATED MICROCRYSTALLINE WAX · SYNTHETIC WAX · OZOKERITE · STEARALKONIUM BENTONITE · MICA · PROPYLENE · CARBONATE · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · DICALCIUM PHOSPHATE · CALCIUM · ALUMINUM BOROSILICATE · ALUMINUM CALCIUM SODIUM SILICATE · CALCIUM TITANIUM BOROSILICATE · ALUMINA · CALCIUM SODIUM · BOROSILICATE · SILICA · SYNTHETIC FLUORPHLOGOPITE · TIN OXIDE · MAY CONTAIN/ PEUT CONTENIR [(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491 · CI 77492) · RED 7 LAKE (CI 15850) · BLUE 1 LAKE (CI 42090) · YELLOW 5 LAKE (CI 19140) · RED 6 (CI 15850) · RED 28 LAKE (CI 45410) · YELLOW 6 LAKE (CI 15985)].

Velvet Cinnabar

DIMETHICONE · OCTYLDODECANOL · POLYETHYLENE · POLYSILICONE-11 · NYLON-12 · CAPRYLIC/CAPRIC TRIGLYCERIDE · BIS-PEG-12 DIMETHICONE BEESWAX · METHYL METHACRYLATE CROSSPOLYMER · MICA · STEARALKONIUM BENTONITE · DICALCIUM PHOSPHATE · POLYHYDROXYSTEARIC ACID · PROPYLENE CARBONATE · LAURETH-12 · PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE · MAY CONTAIN/ PEUT CONTENIR [(+/-): TITANIUM DIOXIDE (CI 77891) · IRON OXIDES (CI 77491· CI 77492) · BLUE 1 LAKE (CI 42090) · YELLOW 5 LAKE (CI 19140)].


Click to expand

Shipping

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True Velvet Lip Colour

Velvet Enchantment

 
“Lisa Eldridge has created the best matte lipsticks in existence.”
The Cut
 
“Lisa’s range of velvety lipsticks are some of the best you’ll ever try”
The Guardian
“So velvety, so plush and so intense in colour that you need to see it to believe it. One of the best matte lipsticks we’ve tried”
ES Magazine
“A truly special matte lipstick with a velvet finish that smooths on easily, fills lines and blurs the lips”
Into the Gloss
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Experience the cult classic True Velvet

The ultimate, elevated matte lip

“The saturated, technicolour formulation has a beautiful creamy texture, with a slight sheen that stops it from appearing as a ‘flat matte’. It’s so intensely pigmented that it’s easy to create either a one-swipe graphic lip statement, or pat on gently for a subtle, painterly lip stain” 

Lisa Eldridge

←
→

A magic trompe l’oeil effect… 

Texture taken from a dream

“I once dreamt about a lipstick with a velvet fabric bullet, so set out to achieve just that. True Velvet has a velvet texture cast within the bullet itself, it’s so intense and visually exciting… It truly has to be seen to be believed”

Lisa Eldridge

FAQs

Both lipsticks deliver a major matte finish, but Velveteen is a liquid formula that Lisa calls “the playful, younger sister of my True Velvet Lip Colour.” It gives a soft-focus, diffused look, while True Velvet Lip Colour teams rich pigment with the subtlest 3D sheen, via a trompe l’oeil bullet that really, truly looks like velvet.

Yes, True Velvet is a long-lasting matte lipstick, giving you up to 10 hours of rich, vibrant wear. It’s also smudge-proof, budge-proof and water-resistant. Glide it on and it will not move.

This is the dream matte lipstick for those who suffer from dry, chapped lips, as the pigment is enveloped in a creamy, moisturising formula that feels comfortably light. The delicate sheen also means your lips don’t look flat. It’s a subtle trick of the light, but one that leaves your lips looking fuller and healthier.

Reviews

4.9
Rated 4.9 out of 5 stars
Based on 1,149 reviews
97%would recommend these products
1,149 reviews
  • CD
    Christine D.
    Flag of United States
    Verified Buyer
    Reviewing
    Velvet Duchess (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Cool
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    4 minutes ago
    Perfect Cool Toned Red

    I love this cool toned red-it reminds me of Snow White. What I love even more is the staying power of this lipstick. When applied how LE tutorial specifies, this lipstick sustains meals and drinking with very minimal touch ups! Highly recommend. Also the lip liner significantly helps with feathering. The lipstick/liner combo has me ready for any functions where I need to look polished!

  • TS
    Tessa S.
    Flag of United States
    Verified Buyer
    Reviewing
    Velvet Duchess (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Neutral
    What is your skin type? Balanced
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    2 days ago
    Beautiful lipstick, amazing customer service

    This lipstick was sent to me as a replacement for a damaged lipstick I had ordered. Customer service took care of it right away with professionalism, kindness, and no work or charge for myself.

    The lipstick is beautiful and I can't wait to order another.

  • MS
    Maree S.
    Flag of Australia
    Verified Buyer
    Reviewing
    Velvet Muse (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Neutral
    What is your skin type? Balanced
    What is your age group? 35-44
    Rated 5 out of 5 stars
    3 days ago
    My favourite shade

    I will never not wear this shade. It’s unique and I love it.

  • SS
    Samantha S.
    Flag of United States
    Verified Buyer
    Reviewing
    Velvet Cinnabar (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Olive
    What is your skin type? Oily
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    4 days ago
    Oh the shade, pigment, and wear!

    The color, Velvet Cinnabar, is stunning! If it is possible to be full pigment with less than one swipe, this lipstick manages to do that. And oh my does it truly wear a very long time.i put this on at 6:30 in the morning and I still had faded, but very noticeable pigment visible after 2 pm. It survived breakfast, coffee, and lunch. Does not last a s long with a gloss, but that is expected. Still an absolutely beautiful and unique shade.

  • LK
    Laura K.
    Flag of United States
    Verified Buyer
    Reviewing
    Velvet Fawn (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Warm
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 25-34
    Rated 5 out of 5 stars
    6 days ago
    Perfection

    There is nothing like Velvet Fawn. The texture, color pay off and luxurious feel are magic. This color is so special in all its rich tawny neutral glory and compliments the golden undertones in my skin so perfectly.

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