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Velvet Blush Lightly (True Velvet Lip Colour)
True Velvet Lip Colour bullet close-up, with text demonstrating it's benefits: Lucious, three dimensional, velvet. 10-hour proven wear. Creamy, highly pigmented, long wearing. In shade Blush Lightly.
Velvet Blush Lightly (True Velvet Lip Colour)
Velvet Blush Lightly (True Velvet Lip Colour)
Velvet Blush Lightly (True Velvet Lip Colour)
Velvet Blush Lightly (True Velvet Lip Colour)
Velvet Blush Lightly (True Velvet Lip Colour)
Velvet Blush Lightly (True Velvet Lip Colour)
Velvet Blush Lightly (True Velvet Lip Colour)
Velvet Blush Lightly (True Velvet Lip Colour)
Velvet Blush Lightly (True Velvet Lip Colour)
Velvet Blush Lightly (True Velvet Lip Colour)
Velvet Blush Lightly (True Velvet Lip Colour)
Velvet Blush Lightly (True Velvet Lip Colour)

True Velvet Lip Colour Velvet Blush Lightly

Velvet Blush Lightly

True Velvet Lip Colour Velvet Blush Lightly

Velvet Blush Lightly

4.9
Rated 4.9 out of 5 stars
4.9 Stars (983 Reviews)

Muted berry

The ultimate highly pigmented, velvet matte lipstick with a luxuriously subtle, three-dimensional sheen.

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Product and Shade Description

Dress lips in True Velvet Lip Colour, a decadently rich and indulgently matte lipstick that looks exactly like velvet. Soft, plush and luxurious, with a delicate, dimensional sheen.

One swipe saturates lips in creamy, highly pigmented colour with up to 10 hours of wear*. This is the matte that never feels flat - just light, non-drying and comfortable on your lips.

WHAT ARE THE BENEFITS?

  • Velvet matte lipstick with a subtle sheen for a 3D effect.

  • Rich pigment sets for up to 10 hours of wear.

  • Keeps lips smooth, hydrated and comfortable. 

  • Pairs beautifully with Enhance and Define Lip Pencils for the full velvet lip experience.

WHY LISA CREATED IT

“I once dreamt about a lipstick with a velvet fabric bullet, so set out to achieve just that. True Velvet has a velvet texture cast within the bullet itself. It’s so intense and visually exciting… It truly has to be seen to be believed.”

* Clinically tested for up to 10-hour long wear.


NET WT. 3.5g / 0.12oz

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HOW TO USE

  1. Start by applying Enhance and Define Lip Pencil in the shade that matches your True Velvet Lip Colour. There’s a lip liner counterpart for every colour!
  2. Apply True Velvet Lip Colour straight from the bullet or use a lip brush. Lisa’s No. 20 Lip Brush is perfect. Lisa recommends “a one-swipe graphic lip statement or pat on gently for a subtle, painterly lip stain”. 
  3. Take your time to press it into the lips. Build up in thin layers as desired.
  4. Finish by redefining the lip line with your lip pencil to sculpt, emphasise and enhance your natural shape.

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AWARD WINNING

Best Travel Makeup - Condenast Traveller Best of Beauty Awards 2024

Best of Beauty - ALLURE Best of Beauty Awards 2024

Lips & Nails - Skincare Anarchy Top Picks 2025


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Shipping

Velvet Blush Lightly (True Velvet Lip Colour)

True Velvet Lip Colour

Velvet Blush Lightly

 
“Lisa Eldridge has created the best matte lipsticks in existence.”
The Cut
 
“Lisa’s range of velvety lipsticks are some of the best you’ll ever try”
The Guardian
“So velvety, so plush and so intense in colour that you need to see it to believe it. One of the best matte lipsticks we’ve tried”
ES Magazine
“A truly special matte lipstick with a velvet finish that smooths on easily, fills lines and blurs the lips”
Into the Gloss

Experience the cult classic True Velvet

The ultimate, elevated matte lip

The saturated, technicolour formulation has a beautiful creamy texture, with a slight sheen that stops it from appearing as a ‘flat matte’. It’s so intensely pigmented that it’s easy to create either a one-swipe graphic lip statement, or pat on gently for a subtle, painterly lip stain” 

Lisa Eldridge

A magic trompe l’oeil effect… 

Texture taken from a dream

I once dreamt about a lipstick with a velvet fabric bullet, so set out to achieve just that. True Velvet has a velvet texture cast within the bullet itself, it’s so intense and visually exciting… It truly has to be seen to be believed”

Lisa Eldridge

FAQs

Both lipsticks deliver a major matte finish, but Velveteen is a liquid formula that Lisa calls “the playful, younger sister of my True Velvet Lip Colour.” It gives a soft-focus, diffused look, while True Velvet Lip Colour teams rich pigment with the subtlest 3D sheen, via a trompe l’oeil bullet that really, truly looks like velvet.

Yes, True Velvet is a long-lasting matte lipstick, giving you up to 10 hours of rich, vibrant wear. It’s also smudge-proof, budge-proof and water-resistant. Glide it on and it will not move.

This is the dream matte lipstick for those who suffer from dry, chapped lips, as the pigment is enveloped in a creamy, moisturising formula that feels comfortably light. The delicate sheen also means your lips don’t look flat. It’s a subtle trick of the light, but one that leaves your lips looking fuller and healthier.

Reviews

4.9
Rated 4.9 out of 5 stars
Based on 983 reviews
Total 5 star reviews: 910 Total 4 star reviews: 47 Total 3 star reviews: 20 Total 2 star reviews: 6 Total 1 star reviews: 0
97%would recommend these products
983 reviews
  • C
    Clare
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    Velvet Muse (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Olive
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    8 hours ago
    Plush matte without dryness

    Mattes often dry my lips out and look so crusty after a while but this looks so soft and flattering on the lips. There's also something magical about Lisa's shade crafting, because these are all such beautiful tones, and this one is really flattering on my fair olive skin.

  • TL
    Tatjana L.
    Flag of Bulgaria
    Verified Buyer
    Reviewing
    Velvet Muse (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Neutral
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 45-54
    Rated 5 out of 5 stars
    3 days ago
    My best friend

    I like very much Velvet lip colours, because they are mat, but not drying. This colour, in particular, is perfect for my lips and skin tone.

  • PF
    Patricia F.
    Flag of Romania
    Verified Buyer
    Reviewing
    Velvet Affair (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Olive
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    3 days ago
    Another beloved shade repurchased

    Affair has become a classic. There’s really no other caramel brown like it.

  • PF
    Patricia F.
    Flag of Romania
    Verified Buyer
    Reviewing
    Velvet Enchantment (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Olive
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    3 days ago
    Unexpectedly enigmatic

    This is really an un describable shade. I don’t usually like pinks on my lips and though I adore reds, I’m very picky about my reds. This shade manages to be right in the middle, very vibrant but somehow muted at the same time. Magical!

  • A
    Alexandra
    Flag of United States
    Verified Buyer
    Reviewing
    Velvet Enchantment (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Neutral
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 55-64
    Rated 5 out of 5 stars
    3 days ago
    A perfect Red

    This color of red lipstick is perfect for me. Super wearable and a bit casual, which I love!! Easy to wear and comfortable.love using it as a blush too!!

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