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Velvet Dragon (True Velvet Lip Colour)
True Velvet Lip Colour bullet close-up, with text demonstrating it's benefits: Lucious, three dimensional, velvet. 10-hour proven wear. Creamy, highly pigmented, long wearing. In shade Dragon.
Velvet Dragon (True Velvet Lip Colour)
Velvet Dragon (True Velvet Lip Colour)
Velvet Dragon (True Velvet Lip Colour)
Velvet Dragon (True Velvet Lip Colour)
Velvet Dragon (True Velvet Lip Colour)
Velvet Dragon (True Velvet Lip Colour)
Velvet Dragon (True Velvet Lip Colour)
Velvet Dragon (True Velvet Lip Colour)
Velvet Dragon (True Velvet Lip Colour)
Velvet Dragon (True Velvet Lip Colour)

True Velvet Lip Colour Velvet Dragon

Velvet Dragon

True Velvet Lip Colour Velvet Dragon

Velvet Dragon

4.9
Rated 4.9 out of 5 stars
4.9 Stars (963 Reviews)

Soft, rusty red

Creamy, highly pigmented, velvet matte lipstick with a slight sheen, for a luscious and three-dimensional finish, with up to 10-hour proven wear*

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Product and Shade Description

A burnt, soft rusty red with warm yellow undertones; Inspiration for this shade comes in the form of ancient Chinese ceramics and the pigments used for lacquering pottery, ornaments and jewellery for thousands of years.

Saturated and highly pigmented lipstick with a beautiful, true velvet effect on the surface of the bullet which looks exactly like velvet. Creamy, hydrating, long-wearing and non-drying.

This Cruelty Free product is free from Parabens, Talc, Gluten , Fragrance, D6, and D5.

*Clinically tested for up to 10-hour long wear

NET WT. 3.5g / 0.12oz

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AWARD WINNING

Best Travel Makeup - Condenast Traveller Best of Beauty Awards 2024

Best of Beauty - ALLURE Best of Beauty Awards 2024

Lips & Nails - Skincare Anarchy Top Picks 2025


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As Seen On...

These iconic stars and characters:

Michelle Pfeiffer in The First Lady


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Shipping

Velvet Dragon (True Velvet Lip Colour)

True Velvet Lip Colour

Velvet Dragon

 
“Lisa Eldridge has created the best matte lipsticks in existence.”
The Cut
 
“Lisa’s range of velvety lipsticks are some of the best you’ll ever try”
The Guardian
“So velvety, so plush and so intense in colour that you need to see it to believe it. One of the best matte lipsticks we’ve tried”
ES Magazine
“A truly special matte lipstick with a velvet finish that smooths on easily, fills lines and blurs the lips”
Into the Gloss

Experience the cult classic True Velvet

The ultimate, elevated matte lip

The saturated, technicolour formulation has a beautiful creamy texture, with a slight sheen that stops it from appearing as a ‘flat matte’. It’s so intensely pigmented that it’s easy to create either a one-swipe graphic lip statement, or pat on gently for a subtle, painterly lip stain” 

Lisa Eldridge

A magic trompe l’oeil effect… 

Texture taken from a dream

I once dreamt about a lipstick with a velvet fabric bullet, so set out to achieve just that. True Velvet has a velvet texture cast within the bullet itself, it’s so intense and visually exciting… It truly has to be seen to be believed”

Lisa Eldridge

Reviews

4.9
Rated 4.9 out of 5 stars
Based on 963 reviews
Total 5 star reviews: 891 Total 4 star reviews: 47 Total 3 star reviews: 19 Total 2 star reviews: 6 Total 1 star reviews: 0
97%would recommend these products
963 reviews
  • LP
    LAIA P. S.
    Flag of Spain
    Verified Buyer
    Reviewing
    Velvet Enchantment (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Olive
    What is your skin type? Very Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    1 hour ago
    Nice colour

    True velvets last really well despite not being permanent and are comfy to wear (though still a touch drying for my lips). Enchantment is a really special tone, wearable and perfect if you are afraid of true reds.

  • AB
    Anne B.
    Flag of Sweden
    Verified Buyer
    Reviewing
    Velvet Duchess (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Olive
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 55-64
    Rated 5 out of 5 stars
    1 hour ago
    My new favorite

    Most wearable matte I’ve ever owned. My new favorite red.

  • AB
    Anne B.
    Flag of Sweden
    Verified Buyer
    Reviewing
    Velvet Sorcery (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Olive
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 55-64
    Rated 5 out of 5 stars
    1 hour ago
    So wearable!

    The best matte I’ve ever worn. Spring for the pencil. I’ve received so many compliments and a work colleague already ordered the same color after seeing mine.

  • EP
    Ellen P.
    Flag of United States
    Verified Buyer
    Reviewing
    Velvet Muse (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Neutral
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 65+
    Rated 5 out of 5 stars
    22 hours ago
    Subtle and beautiful

    I wasn’t sure about this color when I ordered it, but it’s perfect for a soft subtle lip. Love it! Once again, a Lisa home run.

  • H
    Hannah
    Flag of United Kingdom
    Reviewing
    Velvet Jazz (True Velvet Lip Colour)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Warm
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    Yesterday
    Adore

    My favourite shade! I've owned a lot of lipsticks and tried a lot of reds, but this is something different. So many reds have an orange tone, but this has a rich, almost purple depth that makes it so much more dramatic. I love 1930s fashion and I like that this brings a vampy element to my outfit - but you can certainly wear it without it looking like you're dressing up in a costume. The texture is so good, creamy and non-drying, even though it's a matte style. It feels luxurious to use. Love the gold packaging and magnet in the cap, too.

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