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Lisa Eldridge Velatura Balm stick in Rose Madder shade, with cream packaging and golden logo-embossed cap, on a white background
Velatura Rose Madder swatch with text describing its features on a white background: Multi-talented, feel-good formula. Sheeny flush of healthy colour. Shea Butter moisturises and nourishes.
Rose Madder Velatura Balm with white casing on a white background.
Close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks
Close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks and applying the product to her lips
Close-up of a model's face with a neutral background, wearing Velatura Balm in shade Rose Madder
Close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks
Extreme close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks
Close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks
Model holding a Lisa Eldridge Velatura Balm product, with a neutral background
Close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks and applying the product to her lips
Velatura swatch in Rose Madder swatch on a white background

Velatura Balm Dewy Lip and Cheek Stick Rose Madder

Rose Madder - New

Velatura Balm
Dewy Lip and Cheek Stick

Rose Madder - New

4.8
Rated 4.8 out of 5 stars
4.8 Stars (318 Reviews)

Natural, cool pink​

Feel-good lip and cheek, dewy tinted balm stick, for a sheeny flush of healthy, luminous colour.

Product and Shade Description

Product and Shade Description

Velatura delivers a naturally enhancing, balmy, blendable wash of seamless colour to the lips and a healthy, sheeny flush to the cheeks.  

Pat onto lips and blend onto cheeks with fingertips for soft, buildable colour.

WHAT ARE THE BENEFITS?

  • Dewy lip and cheek balm with a healthy, luminous finish.

  • Buildable, believable colour.

  • Perfect for on-the-go touch-ups.

  • Balmy, blendable, flush for a seamless finish.

WHY LISA CREATED IT

“I wanted to achieve with makeup what painters achieve with the ‘Velatura Technique’ – also known as ‘Veil of Colour’ or ‘Glazing’. The technique involved applying a semi-translucent wash of paint, which allowed for translucency, so the under layers of paint showed through, resulting in realistic colour shift, luminosity and added dimension.” 


NET WT. 4.8g / 0.16 oz

HOW TO USE

HOW TO USE

Swipe directly onto lips and blend onto cheeks with fingertips for a soft, buildable veil of colour.

For an effortless, low-maintenance monochrome look, tap a little onto the brow bone.

Wear alone for a fresh, dewy colour, or pair with Enhancing Tint for a perfected, skin-like base with a natural flush of sheeny colour.

Make sure to close your Velatura securely (push the cap firmly down until you hear the click) to keep your formula fresh!


ingredients

ingredients

PENTAERYTHRITYL TETRAISOSTEARATE, DIISOSTEARYL MALATE, ISOSTEARYL ISOSTEARATE, OCTYLDODECANOL, POLYBUTENE, SYNTHETIC WAX, EUPHORBIA CERIFERA (CANDELILLA) WAX, OZOKERITE, SILICA, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, BUTYROSPERMUM PARKII BUTTER UNSAPONIFIABLES, DISTEARDIMONIUM HECTORITE, POLYHYDROXYSTEARIC ACID [MAY CONTAIN (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDE (CI 77491, CI 77492, CI 77499), D&C RED NO. 7 LAKE (CI 15850). D&C RED NO. 6 (CI 15850), D&C RED NO.28 LAKE (CI 45410)].


Click here to view the ingredients for each and every Lisa Eldridge Beauty product, or get in touch with the Support Team for any additional ingredient-related questions here.


AWARD WINNING

AWARD WINNING

Best in Beauty - Town & Country USA Spring Awards 2026


Click to expand

Shipping

Lisa Eldridge Velatura Balm stick in Rose Madder shade, with cream packaging and golden logo-embossed cap, on a white background

Velatura Balm Dewy Lip and Cheek Stick

Rose Madder - New

 
“Sheer enough for a natural skin look, but pigmented enough to build colour on the lips”
@britbeautyblog

FAQs

Velatura Balm Dewy Lip And Cheek Stick is fresh, dewy and luminous. It feels comfortably balmy on lips, while hydrating and brightening cheeks with a sheeny glow that delivers on colour payoff.

Lisa would recommend applying Velatura after using Enhancing Tint, to add colour to lips, cheeks and even the brow-bone.

You can also use Velatura straight onto clean skin on ‘barely there makeup’ days, for a low-maintenance, believable flush.

Lisa says that fingers are often the best tool, the warmth of your hands can really help the product meld seamlessly into the skin. Lisa recommends tapping a little colour onto the apples of the cheeks, then gently pressing and diffusing it outwards in a soft pressing motion.

If you prefer a brush, go for something soft and not too dense.

Reviews

4.8
Rated 4.8 out of 5 stars
Based on 318 reviews
94%would recommend this product
318 reviews
  • HH
    Hel H.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    Rose Madder (Velatura Balm Dewy Lip and Cheek Stick)
    I recommend this product
    What is your skin tone? Medium
    What is your skin undertone? Warm
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 45-54
    Do you have any skin concerns? Hyperpigmentation
    Rated 5 out of 5 stars
    3 minutes ago
    Fourth Purchase is a Charm

    This is the fourth Velatura Balm I have purchased which suggests I love the stuff! This multi-use lip and cheek stick is quick and easy to apply - I tend to smudge straight to the face and use my fingers to blend it out. It provides a subtle (and sheer) wash of balmy colour which is buildable, has great texture and provides such a dewy natural tint, only adding to the 'glow'.

  • OK
    Oksana K.
    Flag of Germany
    Verified Buyer
    Reviewing
    Rose Madder (Velatura Balm Dewy Lip and Cheek Stick)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Cool
    What is your skin type? Very Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 55-64
    Do you have any skin concerns? Sensitivity, Fine Lines or Wrinkles
    Rated 5 out of 5 stars
    2 days ago
    Rose Madder (Velatura Balm Dewy Lip and Cheek Stick)

    Everything I said in my first review applies here too! I started using this shade with the arrival of autumn since the color fits the fall palette perfectly. However, as a lip balm, it's unfortunately a bit too bright for my liking.

  • EG
    Estelle G.
    Flag of France
    Verified Buyer
    Reviewing
    Rose Madder (Velatura Balm Dewy Lip and Cheek Stick)
    I do not recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Cool
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 45-54
    What is your preferred coverage? Light
    Do you have any skin concerns? Rosacea or Redness
    Rated 2 out of 5 stars
    2 days ago
    Not for me

    I didn't like the versatility of the product, the fact it can be user on lips and cheeks. I'm simply not comfortable applying a product on my lip that had already touched my cheeks.

  • CL
    Caridad L.
    Flag of United States
    Verified Buyer
    Reviewing
    Rose Madder (Velatura Balm Dewy Lip and Cheek Stick)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Not Sure
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 45-54
    Rated 5 out of 5 stars
    2 days ago
    Lip and check

    Pretty color

  • DR
    Dorothea R.
    Flag of Germany
    Verified Buyer
    Reviewing
    Rose Madder (Velatura Balm Dewy Lip and Cheek Stick)
    I recommend this product
    What is your skin tone? Light
    What is your skin undertone? Neutral
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    Do you have any skin concerns? Rosacea or Redness, Texture, Acne or Breakouts, Hyperpigmentation, Fine Lines or Wrinkles
    Rated 5 out of 5 stars
    2 days ago
    It surprised me

    At first I thought I didn’t need this product. Then I bought it but was still sceptical. However now, I love it. It give you this subtle glow from within look I really enjoy. Perfect for every day as it can be worn very naturally.

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