NEW! Discover Lisa Eldridge x Marilyn Monroe

You’re currently on our international website. US customers, please shop our US website.

Lisa Eldridge Velatura Balm stick in Rose Madder shade, with cream packaging and golden logo-embossed cap, on a white background
Velatura Rose Madder swatch with text describing its features on a white background: Multi-talented, feel-good formula. Sheeny flush of healthy colour. Shea Butter moisturises and nourishes.
Rose Madder Velatura Balm with white casing on a white background.
Close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks
Close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks and applying the product to her lips
Close-up of a model's face with a neutral background, wearing Velatura Balm in shade Rose Madder
Close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks
Extreme close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks
Close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks
Model holding a Lisa Eldridge Velatura Balm product, with a neutral background
Close-up of a model's face with a neutral background, wearing Rose Madder Velatura Balm on lip and cheeks and applying the product to her lips
Velatura swatch in Rose Madder swatch on a white background

Velatura Balm Dewy Lip and Cheek Stick Rose Madder

Rose Madder - New

Velatura Balm
Dewy Lip and Cheek Stick

Rose Madder - New

4.8
Rated 4.8 out of 5 stars
4.8 Stars (274 Reviews)

Natural, cool pink​

Feel-good lip and cheek, dewy tinted balm stick, for a sheeny flush of healthy, luminous colour.

Click to expand

Product and Shade Description

Velatura delivers a naturally enhancing, balmy, blendable wash of seamless colour to the lips and a healthy, sheeny flush to the cheeks.  

Pat onto lips and blend onto cheeks with fingertips for soft, buildable colour.

WHAT ARE THE BENEFITS?

  • Dewy lip and cheek balm with a healthy, luminous finish.

  • Buildable, believable colour.

  • Perfect for on-the-go touch-ups.

  • Balmy, blendable, flush for a seamless finish.

WHY LISA CREATED IT

“I wanted to achieve with makeup what painters achieve with the ‘Velatura Technique’ – also known as ‘Veil of Colour’ or ‘Glazing’. The technique involved applying a semi-translucent wash of paint, which allowed for translucency, so the under layers of paint showed through, resulting in realistic colour shift, luminosity and added dimension.” 


NET WT. 4.8g / 0.16 oz

Click to expand

HOW TO USE

Swipe directly onto lips and blend onto cheeks with fingertips for a soft, buildable veil of colour.

For an effortless, low-maintenance monochrome look, tap a little onto the brow bone.

Wear alone for a fresh, dewy colour, or pair with Enhancing Tint for a perfected, skin-like base with a natural flush of sheeny colour.

Make sure to close your Velatura securely (push the cap firmly down until you hear the click) to keep your formula fresh!


Click to expand

ingredients

PENTAERYTHRITYL TETRAISOSTEARATE, DIISOSTEARYL MALATE, ISOSTEARYL ISOSTEARATE, OCTYLDODECANOL, POLYBUTENE, SYNTHETIC WAX, EUPHORBIA CERIFERA (CANDELILLA) WAX, OZOKERITE, SILICA, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, BUTYROSPERMUM PARKII BUTTER UNSAPONIFIABLES, DISTEARDIMONIUM HECTORITE, POLYHYDROXYSTEARIC ACID [MAY CONTAIN (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDE (CI 77491, CI 77492, CI 77499), D&C RED NO. 7 LAKE (CI 15850). D&C RED NO. 6 (CI 15850), D&C RED NO.28 LAKE (CI 45410)].


For the full ingredients list and for any additional product and ingredient-related questions, please visit our ingredients page.


Click to expand

AWARD WINNING

Best in Beauty - Town & Country USA Spring Awards 2026


Click to expand

Shipping
Lisa Eldridge Velatura Balm stick in Rose Madder shade, with cream packaging and golden logo-embossed cap, on a white background

Velatura Balm Dewy Lip and Cheek Stick

Rose Madder - New

 

Find Your Shade

Swatches on Velatura Balm, displaying text corresponding the shades to the swatches, on 3 different skin tones.

For lips: All shades of Velatura Balm look flattering on all skin tones.

For cheeks: All shades of Velatura Balm wear beautifully across a diverse range of skin tones, however, for Lisa's guidance on which shades will be especially flattering, see below...

Meeting the Ex suits extra light to medium skin tones if you like that fresh, pastel pop of colour.

Rose Madder is best suited for extra light to medium skin tones, particularly if you like a natural, cool rosy flush.

Cinnamon Bun complements extra light to medium-deep skin tones, especially if you like more of a tawny effect.

Pomegranate Glacé looks beautiful on medium/warm and tanned skin tones as it brings a warm, energising vibrancy.

Hellebore Heaven complements all skin tones, from very light to extra deep, for a wonderfully cool, fresh outdoorsy blush.

If you need help with finding your perfect match, reach out to my experts here.

For lips: All shades of Velatura Balm look flattering on all skin tones.

For cheeks: All shades of Velatura Balm wear beautifully across a diverse range of skin tones, however, for Lisa's guidance on which shades will be especially flattering, see below...

Meeting the Ex suits medium skin tones if you like that fresh, pastel pop of colour.

Rose Madder is best suited for medium skin tones, particularly if you like a natural, cool rosy flush.

Cinnamon Bun complements medium-deep skin tones, especially if you like more of a tawny effect.

Pomegranate Glacé looks beautiful on medium-warm and tanned skin tones as it brings a warm, energising vibrancy.

Hellebore Heaven complements all skin tones, from very light to extra deep, for a wonderfully cool, fresh outdoorsy blush.

If you need help with finding your perfect match, reach out to my experts here.

"This is your effortless answer to fuss-free makeup that lets the beauty of your natural skin shine through"

Lisa Eldridge
Lisa holding a Veltura Balm Dewy Lip and Cheek Stick in Hellebore Heaven with a neutral background

Discover the shades in action...

Explore the new shades of Velatura Balm Dewy Lip and Cheek Stick with Lisa!

WATCH NOW

Hero Ingredients

Two types of Shea Butter

Known for its moisturising properties:

  • Nourishes and conditions.
  • Deeply hydrates.
  • High lipid content mirrors the skin.
 
“Sheer enough for a natural skin look, but pigmented enough to build colour on the lips”
@britbeautyblog

FAQs

Velatura Balm Dewy Lip And Cheek Stick is fresh, dewy and luminous. It feels comfortably balmy on lips, while hydrating and brightening cheeks with a sheeny glow that delivers on colour payoff.

Lisa would recommend applying Velatura after using Enhancing Tint, to add colour to lips, cheeks and even the brow-bone.

You can also use Velatura straight onto clean skin on ‘barely there makeup’ days, for a low-maintenance, believable flush.

Lisa says that fingers are often the best tool, the warmth of your hands can really help the product meld seamlessly into the skin. Lisa recommends tapping a little colour onto the apples of the cheeks, then gently pressing and diffusing it outwards in a soft pressing motion.

If you prefer a brush, go for something soft and not too dense.

Reviews

4.8
Rated 4.8 out of 5 stars
Based on 274 reviews
Total 5 star reviews: 245 Total 4 star reviews: 17 Total 3 star reviews: 9 Total 2 star reviews: 1 Total 1 star reviews: 2
96%would recommend this product
Write a Review (Opens in a new window)
274 reviews
  • HR
    Holly R.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    Rose Madder (Velatura Balm Dewy Lip and Cheek Stick)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Cool
    What is your skin type? Combination
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    What is your preferred coverage? Medium
    Do you have any skin concerns? No Skin Concerns
    Rated 5 out of 5 stars
    3 minutes ago
    Gift for in law

    Having bought several myself and gifted another to my mum, I chose Rose Madder for my sister in law. She’s a busy lady so this will work perfectly for her summer routine.

    Was this helpful?
  • JK
    Julie K.
    Flag of United States
    Verified Buyer
    Reviewing
    Rose Madder (Velatura Balm Dewy Lip and Cheek Stick)
    I recommend this product
    What is your preferred coverage? Light
    Do you have any skin concerns? Sensitivity, Eczema, Psoriasis and/or Dermatitis, Fine Lines or Wrinkles, Hyperpigmentation, Rosacea or Redness
    What is your skin tone? Light
    What is your skin undertone? Neutral
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 35-44
    Rated 5 out of 5 stars
    Yesterday
    Beautiful sheer color

    I have been using the Rose Madder Velatura Balm daily since I got it! The color is nuanced, and the balm itself is sheer and hydrating. 5/5 I absolutely love it!

    Was this helpful?
  • CS
    Carole S.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    Rose Madder (Velatura Balm Dewy Lip and Cheek Stick)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Neutral
    What is your skin type? Balanced
    Would you recommend this product to a friend? Yes
    What is your age group? 65+
    What is your preferred coverage? Light
    Do you have any skin concerns? No Skin Concerns
    Rated 5 out of 5 stars
    3 days ago
    Fabulous

    Gr8 product, multi tasks, lovely colour, dry dewy and irresistibly soft.

    Was this helpful?
  • CS
    Claudia S.
    Flag of Germany
    Verified Buyer
    Reviewing
    Rose Madder (Velatura Balm Dewy Lip and Cheek Stick)
    I recommend this product
    What is your skin tone? Light Medium
    What is your skin undertone? Neutral
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 55-64
    What is your preferred coverage? Light
    Do you have any skin concerns? Sensitivity, Fine Lines or Wrinkles
    Rated 5 out of 5 stars
    6 days ago
    What a miracle this is!

    This is the one item I carry around with me every day, wherever I go. And here is why: If I'm in a hurry in the morning, I use it on my way to work, quick and easy. I use it as a lipstick (very creamy!) and I also use it on my cheeks and on the bridge of my nose, and it instantly makes me look alive and glowy. I also like to dab some onto my upper, outer lids to round up the look. I combine it with a little eyebrow pencil and a few strokes of Kitten Flick Mascara, and I'm done!

    Or when the day is extremely busy, and I feel like I need a little fresh-up, I dab some onto my cheekbones. Makes me feel better instantly.

    I love the texture of Velatury, and I also love the name, and the fact that Lisa got the idea by looking at Renaissance and Broque pictures.

    Was this helpful?
  • KS
    Kimberlee S.
    Flag of United States
    Verified Buyer
    Reviewing
    Rose Madder (Velatura Balm Dewy Lip and Cheek Stick)
    I recommend this product
    What is your preferred coverage? Sheer
    Do you have any skin concerns? Fine Lines or Wrinkles
    What is your skin tone? Light
    What is your skin undertone? Cool
    What is your skin type? Dry
    Would you recommend this product to a friend? Yes
    What is your age group? 55-64
    Rated 5 out of 5 stars
    1 week ago
    Actually great on cheeks and well as lips

    This sheer balm is equally beautiful as a wash of color or built up. I apply it with a small fluffy brush for a blurred lip. For cheeks, warm fingers work best for me. I have all of the shades but this is my most worn color

    Was this helpful?

US Shipping:
Standard shipping: $5.95 (Free for orders over $50)

Worldwide shipping available on global site

Unfortunately, we are currently unable to ship to Azerbaijan, Belarus, Canary Islands, Russia, Brazil, Mexico, Ukraine and Turkey.

×