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NEW! Velatura Lip
And Cheek Balm
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Rouge Experience
Refillable Lipstick
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Rouge Experience
Refill
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True Velvet
Lip Colour
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Luxuriously Lucent
Lip Colour
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Insanely Saturated
Lip Colour
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Velveteen
Liquid Lip Colour
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Baume Embrace
Melting Lip Colour
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Gloss Embrace
Lip Gloss
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Enhance and Define
Lip Pencil
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Sculpt and Shade
Lip Pencil
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How to Create a Soft-Focus, Effortless Beauty Look
At the moment, we’re seeing a continuation of trends all about softness, diffusion and naturally enhanced perfection that still looks like skin. Enter the blurred makeup look... Think soft focus skin, diffused eyes and naturally blurred lips... and everything with a seamless, softly blended finish.
Here’s some key products that make creating this soft makeup trend effortless.
Complexion
The goal isn’t heavy coverage but naturally enhanced skin. Enhancing Skin Tint delivers a skin-first look, blending skincare and blurring pigments to even tone in a hybrid, skin-friendly formula.
Lips
As eyes soften, lips follow: diffused, natural, modern. Velveteen Liquid Lip Colour creates a soft matte blur, diffused from the centre for a just-blotted finish with no harshness. While Sculpt and Shade Lip Pencils' skin-true tones create natural emphasis.
Eyes
Softly diffused eyes are easy to achieve with Liquid Silk Eyeshadow, delivering smoothing, blurring colour. These silky, hydrating ‘one and done’ shades blend seamlessly for a soft-focus, long-lasting finish, effortless.
Halo Lips
Blurred lips can also be achieved with halo or ombré techniques, using diffused blending for soft depth. Halo lips bloom from the centre, while ombré lips blend shades seamlessly for dimension.