Silky smooth, super long-wearing liquid lip colour in a customisable formula, with a soft-focus matte finish... bringing a playful new twist to the Velvet lip experience.

The feather-light formula wraps lips in comfortable, even coverage and a nourishing blend of hydrating lip-care ingredients. Velveteen allows time for artistic play before setting to a lip-flattering finish that lasts all day.

As seen on Lisa's models, Velveteen can be worn as a fluffy, soft lip stain or a full on, bold power pout.

Velveteen Liquid Lip Colour is smudge-proof, budge-proof, non-drying, with no chalkiness or crumbling.

Cruelty free and vegan.

NET WT. 3ml / 0.1 fl oz

Passionfruit Seed Oil – Regenerates and repairs for skin-retaining hydration 

Marine Algae* – Protective, soothing, anti-aging natural ingredient which inhibits skin-damaging enzymes 

Vitamin E – moisturising, antioxidant, strengthens skin barrier 

Caprylic/Capric Triglyceride – Softens and smooths the skin 

*COSMOS organic certified 

For the full ingredients list and for any additional product and ingredient-related questions, please visit our ingredients page.

To create a fluffy, soft lip stain...

1. Tap on sparingly to the centre of the lips.
2. Lightly buff outward with a brush or fingertips for a diffused, blurry cloud of colour

For a full-on, soft matte power pout...

1. Swipe on using the precise applicator.
2. Use the angled doefoot to help precisely shape and define the lip, without the need for a lip liner.

Best New Lip Product Prestige - CEW Awards 2024

Makeup Award - Marie Claire Beauty Game Changer Awards 2023

These iconic stars and characters:

Lizzy Caplan in Now You See Me 3

Fawn | Jazz
ISODODECANE, DIMETHICONE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER,MICA, DICALCIUM PHOSPHATE, POLYURETHANE-1, TOCOPHERYL ACETATE, DISTEARDIMONIUMHECTORITE, HEXYLDECANOL, DI-C12-13 ALKYL TARTRATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, ALCOHOL,PASSIFLORA EDULIS (PURPLE GRANADILLA) SEED OIL, LAURETH-4,AQUA (WATER), PUNICA GRANATUM(POMEGRANATE) PERICARP EXTRACT, UNDARIA PINNATIFIDA EXTRACT, TOCOPHEROL. [MAY CONTAIN(+/-) TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492), D&C RED NO. 28 LAKE (CI 45410),D&C RED NO. 6 (CI 15850), D&C RED NO. 7 (CI 15850), D&C RED NO. 6 LAKE (CI 15850), FD&C YELLOW NO. 5LAKE (CI 19140), FD&C BLUE NO. 1 LAKE (CI 42090)].

Rain | Affair | Blush | Muse | Dragon | Ribbon
ISODODECANE, DIMETHICONE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER,MICA, POLYURETHAISODODECANE, DIMETHICONE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER,MICA, POLYURETHANE-1, TOCOPHERYL ACETATE, DISTEARDIMONIUM HECTORITE, HEXYLDECANOL, DI-C12-13 ALKYL TARTRATE, CAPRYLIC/CAPRIC TRIGLYCERIDE,ALCOHOL, PASSIFLORA EDULIS (PURPLEGRANADILLA) SEED OIL, LAURETH-4, AQUA(WATER), PUNICA GRANATUM (POMEGRANATE) PERICARPEXTRACT, UNDARIA PINNATIFIDA EXTRACT, TOCOPHEROL. [MAY CONTAIN (+/-) TITANIUM DIOXIDE (CI77891), IRON OXIDES (CI 77491, CI 77492), D&C RED NO. 6 (CI 15850), D&C RED NO. 6 LAKE (CI 15850), FD&CYELLOW NO. 5 LAKE (CI 19140), FD&C BLUE NO. 1 LAKE (CI 42090), FD&C YELLOW LAKE NO. 6 (CI 15985),D&C RED NO. 28 LAKE (CI 45410)]NE-1, TOCOPHERYL ACETATE, DISTEARDIMONIUM HECTORITE, HEXYLDECANOL, DI-C12-13 ALKYL TARTRATE, CAPRYLIC/CAPRIC TRIGLYCERIDE,ALCOHOL, PASSIFLORA EDULIS (PURPLEGRANADILLA) SEED OIL, LAURETH-4, AQUA(WATER), PUNICA GRANATUM (POMEGRANATE) PERICARPEXTRACT, UNDARIA PINNATIFIDA EXTRACT, TOCOPHEROL. [MAY CONTAIN (+/-) TITANIUM DIOXIDE (CI77891), IRON OXIDES (CI 77491, CI 77492), D&C RED NO. 6 (CI 15850), D&C RED NO. 6 LAKE (CI 15850), FD&CYELLOW NO. 5 LAKE (CI 19140), FD&C BLUE NO. 1 LAKE (CI 42090), FD&C YELLOW LAKE NO. 6 (CI 15985),D&C RED NO. 28 LAKE (CI 45410)]

Strawberry Blonde
ISODODECANE, DIMETHICONE, MICA, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, POLYURETHANE-1, TOCOPHERYL ACETATE, DISTEARDIMONIUM HECTORITE, HEXYLDECANOL, DI-C12-13 ALKYL TARTRATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, ALCOHOL, PASSIFLORA EDULIS SEED OIL, LAURETH-4, AQUA (WATER), PUNICA GRANATUM PERICARP EXTRACT, UNDARIA PINNATIFIDA EXTRACT, TOCOPHEROL, DICALCIUM PHOSPHATE, IRON OXIDES (CI 77491, CI 77492), TITANIUM DIOXIDE (CI 77891), D&C RED NO. 6 (CI 15850), D&C RED NO. 7 (CI 15850), D&C RED NO. 28 LAKE (CI 45410), FD&C BLUE NO. 1 LAKE (CI 42090), D&C YELLOW NO. 5 LAKE (CI 19140).

For the full ingredients list and for any additional product and ingredient-related questions, please visit our ingredients page.