You’re currently on our international website. US customers, please shop our US website.
My latest videos

Chats, LOL’s and Effortless Makeup with Alexa Chung

New Kits, New Products, New Shades

The Blush Trend Trap - How to Find What Flatters YOU

Trying The Very First Lipstick I Ever Owned! Can You Guess The Shade? What Was Yours?

Lipstick Textures - How to Find Your Best Finish

New Launch! - New Colour Story for Eyes and Lips

Brush Size (and Shape!) Matters

My Glow Sandwich 🥪💫 Glowy not greasy, ‘lit from within‘ skin in minutes

My Ultimate Guide to Bridal Makeup

Quick and Easy Eye Lift 💫

Quick Tip: Sculpt and Enhance Your Socket Line Like a Pro!

Lucy Boynton 1950s Makeup Masterclass – with guest artist Emily Bilverstone

The Betty Eyeshadow Palette

New Launches, New Shades 🤎 💜

“Bring Back the Glow” Makeup ✨
My portfolio

Keira Knightley - The Woman in Cabin 10 Premiere

Violet Magazine - Jessie Lily Adams

Violet Magazine - Jessie Lily Adams

Violet Magazine - Jessie Lily Adams

Violet Magazine - Jessie Lily Adams

Turkish Vogue
I've been a bit slack about updating my gallery recently hence there's a bit of a backlog to get through now so, first up...I'm really pleased with these new images as they are really colourful but incredibly clean and chic at the same time. Beautifully shot by Turkish photographer Cuneyt Akeroglu, a London based photographer with a penchant for the very English business of a Devonshire cream and strawberry jam scone in the afternoon (my waistband expanded enormously during this shoot!)
Turkish Vogue launched 1 year ago and has a great feeling of newness about it... I like the way it's dared to use three fresh new faces (and minimal copy) on the cover instead of the usual celebrities or well known models.
The Eldridge speciality of flawless, luminous skin was the order of the day - hope you like!
Photography - Cuneyt Akeroglu
Fashion Director - Ece Sukan
Hair - Perrine Rougemont
Models in the complete editorial were: Milly Simmonds, Egle Jezepcikaite, Yana Sotnikova, Hannah Hardy, Melodie Monrose, Sophie Drake, Lauren Brown and Marinet Matthee