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The playful, younger sister of True Velvets
‘You can really have fun with the indelible, versatile and effortless formula of Velveteen, available in a capsule collection of your favourite shades’
Lisa Eldridge
You’re in charge of the look
'Whether you want to create a soft, fluffy lip stain, a gradient lip, or a clean and graphic, full on soft-matte power pout – Velveteen can create a look to suit any moment’
Lisa Eldridge
Comfortable coverage and nourishing lip care
The featherlight formula contains a nourishing blend of lip-care ingredients – regenerating Passionfruit Seed Oil, anti-inflammatory Pomegranate Extract, soothing Marine Algae and antioxidant Vitamin E
*With the exception of Baume Embrace Melting Lip Colour, which contains a food-grade, soft vanilla flavouring, that does not contain any allergens
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