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My latest videos

Chats, LOL’s and Effortless Makeup with Alexa Chung

New Kits, New Products, New Shades

The Blush Trend Trap - How to Find What Flatters YOU

Trying The Very First Lipstick I Ever Owned! Can You Guess The Shade? What Was Yours?

Lipstick Textures - How to Find Your Best Finish

New Launch! - New Colour Story for Eyes and Lips

Brush Size (and Shape!) Matters

My Glow Sandwich 🥪💫 Glowy not greasy, ‘lit from within‘ skin in minutes

My Ultimate Guide to Bridal Makeup

Quick and Easy Eye Lift 💫

Quick Tip: Sculpt and Enhance Your Socket Line Like a Pro!

Lucy Boynton 1950s Makeup Masterclass – with guest artist Emily Bilverstone

The Betty Eyeshadow Palette

New Launches, New Shades 🤎 💜

“Bring Back the Glow” Makeup ✨

My portfolio

Keira Knightley - The Woman in Cabin 10 Premiere

Violet Magazine - Jessie Lily Adams

Pastures New!

24 Jul 2013

Last month I resigned my role as Creative Director of Boots No7 after many years. I joined the brand straight from designing and launching a range for Shiseido in Japan, an amazing project as the process started with, literally, a blank sheet of paper. No7 was a different story all together, already a popular and trusted brand with a long history and loyal customer base, I had to approach it sensitively. Luckily the brand was already close to my heart, having seen my mum using it when I was growing up and then as a teenager, saving up my pocket money to buy it myself.

On joining I started writing up ‘blue sky’ concepts and ideas for the cosmetics and skincare ranges and soon a new direction was established. I then began working more on individual product ideas, formulations and packaging. A couple of years after joining, the new re-vamped range launched and one of our products, ‘Protect and Perfect’ received coverage on The Horizon TV show. The brand was catapulted on to the world stage overnight – that was a really crazy and exciting time for us all.

Some of my favourite things over the years have been working with the consultants (who I love!) and designing so many limited edition make-up collections. Above and below are some of my favourites.

I’ll always have a soft spot for No7, it’s a brand with integrity and I’ll miss the wonderful consultants and all the people I’ve worked with at HQ over the years. I’ve made a lot of friends and had a lot of great times and want to thank No7 for giving me so much freedom at times and for trusting me. I feel proud to have contributed to the heritage of this iconic brand.

Now its time for me to move on to exciting new projects. I’m entering a new and very creative phase of my career and I’m really excited about that. I'm feeling very inspired!

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Pastures New!

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