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Lisa Eldridge
NEW!
Rouge Experience
Refillable Lipstick
NEW!
Rouge Experience
Refill
Baume Embrace
Melting Lip Colour
Sculpt and Shade
Lip Pencil
Velveteen
Liquid Lip Colour
True Velvet
Lip Colour
Luxuriously Lucent
Lip Colour
Insanely Saturated
Lip Colour
Gloss Embrace
Lip Gloss
Enhance and Define
Lip Pencil
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My latest videos
Lipstick Textures - How to Find Your Best Finish
New Launch! - New Colour Story for Eyes and Lips
Brush Size (and Shape!) Matters
My Glow Sandwich 🥪💫 Glowy not greasy, ‘lit from within‘ skin in minutes
My Ultimate Guide to Bridal Makeup
Quick and Easy Eye Lift 💫
Quick Tip: Sculpt and Enhance Your Socket Line Like a Pro!
Lucy Boynton 1950s Makeup Masterclass – with guest artist Emily Bilverstone
The Betty Eyeshadow Palette
New Launches, New Shades 🤎 💜
“Bring Back the Glow” Makeup ✨
Full Circle Makeup Moment! (Trigger warning: this video contains a conversation about domestic violence)
Microdose your makeup
My FIRST Concealer!!!
The Confidence Boosting Power of Makeup
My portfolio
Defined Magazine - Mia Threapleton - Rachell Smith
Defined Magazine - Mia Threapleton - Rachell Smith
Defined Magazine - Mia Threapleton - Rachell Smith
Defined Magazine - Mia Threapleton - Rachell Smith
Defined Magazine - Mia Threapleton - Rachell Smith
Pastures New!
Last month I resigned my role as Creative Director of Boots No7 after many years. I joined the brand straight from designing and launching a range for Shiseido in Japan, an amazing project as the process started with, literally, a blank sheet of paper. No7 was a different story all together, already a popular and trusted brand with a long history and loyal customer base, I had to approach it sensitively. Luckily the brand was already close to my heart, having seen my mum using it when I was growing up and then as a teenager, saving up my pocket money to buy it myself.
On joining I started writing up ‘blue sky’ concepts and ideas for the cosmetics and skincare ranges and soon a new direction was established. I then began working more on individual product ideas, formulations and packaging. A couple of years after joining, the new re-vamped range launched and one of our products, ‘Protect and Perfect’ received coverage on The Horizon TV show. The brand was catapulted on to the world stage overnight – that was a really crazy and exciting time for us all.
Some of my favourite things over the years have been working with the consultants (who I love!) and designing so many limited edition make-up collections. Above and below are some of my favourites.
I’ll always have a soft spot for No7, it’s a brand with integrity and I’ll miss the wonderful consultants and all the people I’ve worked with at HQ over the years. I’ve made a lot of friends and had a lot of great times and want to thank No7 for giving me so much freedom at times and for trusting me. I feel proud to have contributed to the heritage of this iconic brand.
Now its time for me to move on to exciting new projects. I’m entering a new and very creative phase of my career and I’m really excited about that. I'm feeling very inspired!
*With the exception of Baume Embrace Melting Lip Colour, which contains a food-grade, soft vanilla flavouring, that does not contain any allergens
