Free shipping on orders over $50
Stripey Summer Tote, FREE with orders over $90 – collect both colours!
Geo-location warning: You are currently shopping from United States and paying in $USD. Products will ship from our E3A2CA15-D5E7-437F-ABE8-CB32AEE18C95 warehouse. shipping_warehouse: US
My latest videos

Lipstick Textures - How to Find Your Best Finish

New Launch! - New Colour Story for Eyes and Lips

Brush Size (and Shape!) Matters

My Glow Sandwich 🥪💫 Glowy not greasy, ‘lit from within‘ skin in minutes

My Ultimate Guide to Bridal Makeup

Quick and Easy Eye Lift 💫

Quick Tip: Sculpt and Enhance Your Socket Line Like a Pro!

Lucy Boynton 1950s Makeup Masterclass – with guest artist Emily Bilverstone

The Betty Eyeshadow Palette

New Launches, New Shades 🤎 💜

“Bring Back the Glow” Makeup ✨

Full Circle Makeup Moment! (Trigger warning: this video contains a conversation about domestic violence)

Microdose your makeup

My FIRST Concealer!!!

The Confidence Boosting Power of Makeup
My portfolio

Defined Magazine - Mia Threapleton - Rachell Smith

Defined Magazine - Mia Threapleton - Rachell Smith

Defined Magazine - Mia Threapleton - Rachell Smith

Defined Magazine - Mia Threapleton - Rachell Smith

Defined Magazine - Mia Threapleton - Rachell Smith

Elle UK
This Elle fashion story called for some serious old school pin up glamour with a modern twist. I started by bleaching our model Agnete's eyebrows to lift the heavy-ness of the lashes & liner on her deep set eyes and to create a sense of something stark and modern in her face. I dyed her brows back to their natural shade (a greyish brown) afterward. Not surprisingly, many models hate having their brows bleached as they look a bit scary on a regular day when they are not working and being made up. I always re-assure the girls I'll put them back to their former glory before they leave. Plenty of models positively love it though and have made bleached brows their signature. Its a look that's been around editorially (and for runway) for SO long now that its become less of a trend and more just another option of how you can work brows on a shoot.
The lashes I used were the Eyelure Girls Aloud Nicola’s as they are spectacularly winged and thick at the outer corners so perfect for a vintage feel.The lips were different in all the pictures ranging from naturally baby pink to the bright coral/pink/red in these shots (a custom blend using my lip palettes, Mac lip mixes and some fluro cream colours by Kryolan).
I was thrilled to see that along with this editorial I was also named as an Elle ‘Power Woman” in this issue! I feel so flattered and honoured to be named as a ‘Power Woman” in the beauty category alongside Pat McGrath, Charlotte Tilbury and Sophy Robson. I really couldn’t hope to be in better company!
Would you or have you ever bleached your eyebrows or changed their colour in a radical way (maybe after changing your hair)... if so how was it?!!!
Photographer: Pierre Bailly
Editor: Anne Marie Curtis
Hair: Mark Daniel Bailey
Nails: Trish Stephenson
*With the exception of Baume Embrace Melting Lip Colour, which contains a food-grade, soft vanilla flavouring, that does not contain any allergens